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This Visit Great Ocean Road campaign profiled 24 towns, as day trip destinations, that are worth a stop on your way through the region, or where possible for a longer stay.
To showcase the smaller, lesser-known towns across the region (and a couple of the larger ones) that are feeling the effects of the drought. These towns are directly impacted with their local farming communities not having discretionary income for discretionary activities like eating out, etc.
We asked the local people and businesses in each town to talks about their towns and what they offer to visitors in the area. We aimed to capture the locals passion and love of their towns.
We collected content through video, drone footage, interviews and photography. We then edited 1 min videos for Youtube and 30 second vertical videos for Visit Great Ocean Road's social media.
_ see:
www.visitgreatoceanroad.com.au
